Morphy Auctions to Hold Coin-Op & Advertising Auction in Las Vegas, Oct. 16-17
More than 1,100 lots span carousel figures, fortune teller automatons, orchestrions, cigar store Indians, vintage slot machines, and antique advertising
Denver, PA — October 2026 — Morphy Auctions, widely regarded as the premier auction house for antique coin-operated machines and antique advertising, will hold its much-anticipated Coin-Op & Advertising Auction on Thursday and Friday, Oct. 16-17, 2026, live at the firm’s West Coast satellite gallery at 4520 Arville St., #1, Las Vegas, Nevada. Both days begin at 9am Pacific Time. The sale features more than 1,100 lots of rare, high-quality antiques and vintage collectibles, with several lots expected to finish at $50,000 or more.
Preview hours are Monday, October 12, through Wednesday, October 14, from 9am-4pm local time, and on auction days from 8-9am. All forms of remote bidding will be available, including absentee, by phone, and live online through Morphy Live.
Leading the sale is a phenomenal circa-1890-1910 carved carousel lion attributed to the Dentzel Carousel Company of Philadelphia. The painted wood menagerie figure is modeled in a striding pose with its head dramatically raised and mouth open, with inset glass eyes, carved teeth and tongue, and a deep, flowing mane carved in high relief. Impressive at 70 inches tall and mounted on a wooden display platform, it is estimated at $40,000-$60,000.
For one cent, customers could watch the highly detailed Roover Brothers “Madame Zita” fortune teller automaton, dressed in period Victorian clothing, turn her head from side to side to grab and dispense a fortune card. Many reproductions of Madame Zita exist, but very few originals survived and even fewer reach the market. This example is working and comes with keys, with an estimate of $30,000-$60,000.
Lot 2342 is a circa-1870 Imhof & Mulke (Germany) original pinned barrel orchestrion whose barrel was replaced in the 1890s with a Welte roll-playing system, expanding its repertoire from a single tune to the full selection of Welte rolls. The piece was played at the Philadelphia Opera Hall in the early 1900s and was later restored by Hayes McClaren for the current owner. It is fully operational, in near-perfect condition, and accompanied by an assortment of rolls. Estimate: $20,000-$50,000.
An 84-inch-tall, late-19th-century cigar store Indian figure is attributed to the shop of Samuel Robb (American, 1851-1928). The carved and polychrome-painted wood tobacconist trade figure depicts a standing Native American warrior wearing an elaborate eagle and feather headdress, with carved jewelry and a feather-decorated costume. The raised right arm displays a bundle of cigars; the left supports a large circular advertising shield lettered “SUPERIOR QUALITY CIGARS.” Estimate: $35,000-$45,000.
A single-sided porcelain thermometer sign from Campbell’s Soup of Camden, New Jersey, takes the form of the iconic tomato soup can. The thermometer face reads “On so many days – Soup is just the thing!” and the sign is in outstanding condition, with exceptional gloss and color and a bright nickel finish on the silver rim. The thermometer reads accurately. Estimate: $15,000-$30,000.
The circa-1880 Brunswick “Monarch” 9-foot pool table is widely considered among the most sought-after examples of early American pool tables. Features include a walnut background with extensive inlay of exotic woods on all surfaces and genuine 18K gold accents. The four-piece playing surface is inset with a medallion inscribed “The Brunswick-Balke-Collender Co.” A small-profile oak cue rack in refinished condition, with five pool cues, is included. Estimate: $15,000-$30,000.
A Mosler Safe Company (Hamilton, Ohio) “Cannonball” safe salesman’s sample stands approximately 17 inches tall and weighs just 25 pounds, created so company salesmen could demonstrate one of America’s most formidable bank safes to prospective customers. The example features an operating door and crank mechanism and retains its original fitted, velvet-lined wooden carrying case. Estimate: $15,000-$25,000.
Lot 2004 is a circa-1904 Caille Brothers (Detroit) “Big Six” upright slot machine, 63 inches tall and 26 inches wide, with patinated nickel plating on all original castings and the original coin head, back door, and wheel. The machine features solid mahogany construction with an aged original appearance and has seen little use, arriving fresh to market from a local collection. Estimate: $12,000-$24,000.
A double-sided, lighted reverse-on-glass hanging sign with convex lenses, made for Fort Pitt Beer (Jeanette, Pa., and Pittsburgh) by the Neon Globe Company, Inc. of Norfolk, Virginia, in the 1930s, retains the original manufacturer’s metal tag on its bottom edge. It is exceptionally difficult to find this sign with the original decorative steel-arrow style mounting bracket, which this example has. The beautifully restored sign measures 20 by 38 inches. Estimate: $10,000-$20,000.
A commanding, large-scale bronze interpretation of Charles Robinson Sykes’ (British, 1875-1950) Spirit of Ecstasy stands 26 inches tall and is identified as No. 43. Originally created by Sykes and adopted by Rolls-Royce in 1911, the Spirit of Ecstasy has become an internationally recognized icon of elegance, speed, and prestige. Estimate: $8,000-$16,000.
An all-original, 18-inch-tall, 1-cent “Chicago” peanut vending machine manufactured circa 1905 by Coleman Hardware Co. is a remarkable survivor from the early 20th century and a very hard model to find in all-original condition. It retains its original marquee and lid hold-down ring and is referenced in Silent Salesman Too by Bill Enes (page 38). Estimate: $5,000-$10,000.
Rounding out the highlights is a 5-cent Watling Mfg. Co. Bird of Paradise Rol-a-Top slot machine, unrestored and retaining its original reel strips, award card, back door, and finish. It plays and pays correctly, including the jackpot. Estimate: $3,000-$5,000.
Bidders should note that because of their size and weight, some items in the sale are not shippable and will require third-party shipping or pickup arrangements.
For catalogues and bidding information, visit Morphy Auctions.
