Advertising Trade Cards

by Joe Gourd We live today in a sea of color images, printed and electronic, and we find it hard to imagine a time when media in color was considered a prized possession. Back in the late 19th century,…
by Joe Gourd We live today in a sea of color images, printed and electronic, and we find it hard to imagine a time when media in color was considered a prized possession. Back in the late 19th century,…
Nineteenth-century paperboard trade cards and their 20th-century trading cards counterparts have long been used as a popular way for companies to advertise their brand and sell products. They are fun to look at, read, and collect the entire set. That…