Advertising in Antiques & Collectibles: A Historical Overview

The Bigger the Bolder: Outdoor Advertising

One of the first billboard images promoting P.T. Barnum’s Circus

by Judy Gonyeau, managing editor   Ever since man formed a written language, there have been outdoor signs and billboards. Even the ancient world had billboards–or something a lot like them. A group of archaeologists from Yale University and the…

The American Sign Museum

The American Sign Museum. photo: Visitor Tracy D

American Sign Museum (ASM) follows the creation and innovation of commercial signs and sign-making from 1870 to today. This 20,000-square-foot museum brings visitors through the ages of technology and design through education, observation, and interaction. This is the largest public…

Advertising Trade Cards

Figure 8: Chromolithograph. 36 Star American Flag. Williams genuine Yankee Soap TC. Ben Crane Collection

by Joe Gourd   We live today in a sea of color images, printed and electronic, and we find it hard to imagine a time when media in color was considered a prized possession. Back in the late 19th century,…

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