Educational Resources

Go Big, or Go Home: A Basket Case

large basket. Photograph by Scott Smith
As a professional appraiser favoring American antiques and Southern folk art, I recently had the privilege of examining what is unquestionably one of the rarest and most celebrated icons of ...

Instagram Strategy for Vintage Sellers: Why Most Shops Are Using It Wrong

https://www.instagram.com/p/DRvVBUTicoe/?img_index=1
by Sloane Middleton Mann Instagram has become the go-to platform for vintage shops. But here’s the hard truth: most sellers are using it wrong. Instagram was never built for direct ...

The $200 Studio Pottery Pieces Outperforming the Stock Market: A Studio Ceramics Investment Guide

Warren MacKenzie Studio pottery ceramic high rimmed bowl
Welcome to "Investment Intelligence," a quarterly series from Journal of Antiques & Collectibles exploring emerging categories with exceptional appreciation potential. In this inaugural edition, we examine studio art pottery from ...

Innovations in Antique Perfume Bottles: Around the World with Craftsmen Who Shaped an Industry

Eye catching gold, red and blue striped Murano glass perfume bottle, 4 inches tall
By Lynn Garson, Southern Vapors Excellent example of Sileda Wales cranberry and silver perfume bottle with assay marks, 6 inches tall This article delves into the transformative innovations in antique ...

What’s In & What’s Out: Vintage Marketing for 2026

Sloane Middleton Mann
by Sloane Middleton Mann Planning ahead is key to a successful marketing plan, so let’s talk about what’s working—and what isn’t—when it comes to marketing your vintage shop in the ...

The Next Chapter: How the Journal is Growing in 2026

The Next Chapter: How the Journal is Growing in 2026
For more than 25 years, the Journal of Antiques & Collectibles has been more than a publication—it’s been a gathering place. A marketplace of ideas, a meeting point for generations ...

Holiday Marketing Checklist: Your Schedule for the Season of Sales

Business of Vintage
by Sloane Middleton Mann It’s the most wonderful time of the year—especially if you’re selling unique, one-of-a-kind, and easily giftable items. The holidays have the potential to break your sales ...

Restoring an Antique Apothecary Cabinet: From Candy Shop Display to Showpiece: a Step-by-Step Guide

Restoring an Antique Apothecary Cabinet: From Candy Shop Display to Showpiece: a Step-by-Step Guide
By Amy from 2ndlife.furniture.restoration on YouTube Before After Have you ever wondered how to restore antique furniture and bring it back to life? In this post, I’ll walk you step ...

Social Media is Not Your Product Catalog

Business of Vintage
by Sloane Middleton Mann Let’s be honest: posting product photos on Instagram isn’t a marketing strategy. It’s a hope and a prayer. If you’ve been using social media as a ...

How to Turn Foot Traffic into Web Traffic

Business of Vintage
by Sloane Middleton Mann Vintage items shine in person. Within styled booths or stores, the tactile browsing and face-to-face connections make an impulse purchase hard to resist. But what happens ...

The Lace Museum: Online Videos Introduce New Approach to the Study of Antique Lace

The Lace Museum on-demand courses
At The Lace Museum, you will find a place to explore all things lace—virtually and in person. Our on-site collections preserve over 10,000 pieces of timeless antique lace, thousands of ...
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