Business of Vintage: Marketing Support for Vintage & Antique Sellers
Growing a vintage or antique business today takes more than great inventory—it takes consistent visibility, clear messaging, and marketing systems that work while you’re sourcing, styling, and selling.
Business of Vintage (BoV) is a marketing agency built specifically for the vintage and antique industry. We help sellers strengthen their online presence through strategic messaging, content direction, and marketing execution—so the right shoppers find you, trust you, and buy from you.
Marketing Support Built for the Vintage & Antique sellers isn’t selling mass-produced products. Every item is one-of-one, every drop is different, and the marketing has to keep up.
BoV supports dealers and shop owners with marketing that respects the realities of resale—tight time, constant inventory turnover, and the need to stand out in a crowded market—without forcing you into generic templates.
What Business of Vintage Helps With (Marketing Only)
Strand Storytelling
Clarify what makes your shop the shop—your point of view, your specialties, and the story behind the pieces—then translate that into messaging you can use everywhere (bio, captions, newsletter, press pitch, website copy).
Social Media Strategy & Management
Content-driven campaign concepts, and consistent execution designed to grow reach and build trust (not just “post more”).
Email Marketing
Build a newsletter that customepen—then use it to drive repeat traffic, drops, collections, and long-term loyalty.
Public Relations & Press Outreach
Strategic pited inclusions that put your shop in front of new audiences (and build credibility you can repurpose across your marketing).
Digital Marketing & Advertising
Smart, targetedrt that helps you reach the shoppers most likely to buy—without wasting spend.
Partnerships & Collaborations
Collaboration strat connects your inventory and expertise to aligned brands, creatives, and communities—bringing new eyes to your shop.
Why Business of Vintage
BoV was built around deep experience and marketing, advising over 1,200+ vintage and antique dealers and coordinating collaborations and press visibility with major industry names. BoV’s approach combines high-level strategy with practical execution, designed for the realities of running a resale business.
Learn More
For services and inquiries, visit: businessofvintage.com
Frequently Asked Questions
What is Business of Vintage?
Business of Vintage (BoV) is a marketing agency that supports vintage and antique sellers with strategic messaging, content direction, and marketing execution—across social media, email, PR, partnerships, and digital marketing.
Who is Business of Vintage for?
BoV works with vintage and antique shop owners, dealers, and resellers who want stronger visibility online, content, and marketing that consistently bring in the right customers.
What makes Business of Vintage different from a general marketing agency?
BoV is built specifically for vintage and antiques—an industry whereone and inventory changes constantly. BoV pairs marketing expertise with resale-native experience, so the strategy and execution fit how vintage businesses actually operate.
What results does Business of Vintage focus on?
BoV focuses on marketing outcomes that drive growth: clearer positioning, stronger engagement, and more consistent customer acquisition through repeatable marketing systems.
Does Business of Vintage offer business coaching or pricing strategy?
BoV’s work is focused on marketing support—strategy and execution across channels to help your shop stand out and sell more consistently.