Page 40 - Journal of Antiques and Collectibles June 2019
P. 40
Gillco cab light is the only known example of this sign and cone top. It is the only example of this can known to exist, and
is in this author’s collection. has great appeal. Many collectors seek out Bock advertising—
Rare and top grade pieces fetch large especially with goats—and the graphics on this can are
numbers. Individual beer cans can be worth second to none.
over $100,000 each. Hard-core collectors
will remember the rumored-to-exist
first beer can test marketed by Krueger A 50” diameter Senate Beer-Ale
in 1933. One of them surfaced in clock in excellent condition met
2017 (look at the great color on the the hammer for $977.50
Krueger “Special” Beer can), and
could qualify as the rarest and most
valuable single beer can to exist. Dan Morean, a “recovering”
The first beer cans were made from lawyer, is a collector and dealer
heavy gauge steel; so heavy that crushing in antique beer advertising with a
one of these cans in one hand was a by-appointment shop in Brimfield,
common expression of masculinity. These early MA. For more information about beer
cans were first test marketed in 1933 cans or other breweriana, feel free to contact
by the G. Krueger Brewing Co. of Newark, Dan at 617-448-2300 or visit his retail
New Jersey and first mass-distributed by website at breweriana.com or his auction Pre-war Coca-Cola
Krueger in 1935. These cans either website at MoreanAuctions.com. syrup tin in excellent
had solid steel flat lids that had to be condition; the paper
punched open with a church-key label has only
Krueger “Special” Beer opener (referred to as “flat tops”) or the tiniest nicks;
from 1933—the year were made in the shape of a bottle no tears, fade, or
Prohibition ended— with a cone-shaped top (referred to as moisture spotting
The First beer can ever and went
produced. This single “cone tops”). for $600
can was rumored to
exist until 2017 when Beer Cans
the first and only The largest and most valuable
example turned up. collection of beer cans ever to hit
It is valued between the market was acquired by Morean
$100,000 and Auctions in late May 2019. An
$200,000, making example of an exceptional can from
it the most valuable this collection is the Gibbons Bock
piece of breweriana
known to the hobby.
Gibbons Bock cone top can from a
collection Morean Auctions just acquired
with the rarest beer cans in the world. This 1940s cast zinc figural neon Budweiser sign (25” x 17” x 7 1/2”) in
It is expected to fetch $35,000-$50,000 fantastic condition with its original transformer sold at auction for $2,760



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