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one had to simply print distribute these postcards to prospective clientele to increase business.
their name, town, and Sadly, the Pan American exhibition itself is probably the least
state on the back of the remembered of all the Exhibitions or World’s Fairs held because of a
private mailing card, place tragedy that happened on September 6th, 1901. President William
a one-cent stamp, and McKinley entered the Temple of Music building and was approached
mail. The International by an anarchist and shot twice. He died 8 days later. I was reading a
Tailoring Company was speech that President McKinley delivered just a day before he was shot
known to make affordable that summed up what Expositions such as the Pan American exposition
mass-produced men’s suits, were all about. He said: “Expositions are the timekeepers of progress.
tuxedos, and clothing in They record the world’s advancement. They stimulate the energy,
different sizes and selling enterprise, and intellect of the people; and quicken human genius.
them to retail clothing They go into the home. They broaden and brighten the daily life of the
stores around the U.S. people. They open mighty storehouses of information to the student.”
Soon after the Pan
American Exposition the Value
International Tailoring Much of the value in this Private Mailing Card depends on the
Company became the condition. To correctly appraise ephemera or any deltiological item,
largest clothing maker in one has to see it personally, but by the pictures sent and given that you
America, with offices in found it in a pile of dirty newspapers, your card appears to be in very
Chicago, New York, good condition with vibrant colors and only a bit of yellowing. I only
Berlin, and other locations
see a bit of foxing on the upper top right edge on the face of the card.
September 20 1901 newspaper The corners are not dog eared and the card does not have any creases,
advertisement for the holes, rips, or checking. The card has never been written on and
International Tailoring Co. the one-cent stamp has not been canceled. The card has very high
desirability because of the draw of the Postal Service, Photochrom,
The Fair Advertising, and Exhibition (World’s Fair) collectors. Although I have
not found an example of the exact private mailing card, I have found
Expositions have always been a showcase for the modern and most
up to date methods of sale, printing, manufacturing, housewares, and two private mailing cards advertising the International Tailoring
Company with a McKinley/Pan American exposition theme. I have
the latest in dwellings or building styles. The Pan American Exhibition also found similar Pan American exhibition postcards advertising
was an exhibition held in Buffalo, New York from May 1st to different products. If I were to find this Photochrom private mailing
November 2nd, 1901. The latest design and construction methods in card in a well-advertised postcard auction, I would expect to pay
building architecture were showcased in such buildings as the “Electric around $20/$25+ for it.
Tower” designed by architect John Galen Howard, “The Electricity Thank you, Frank. Display and enjoy this beautiful and collectible
Building” designed by architects Green & Wicks, and the Temple of private mailing postcard.
Music as seen on your private mailing postcard, designed by architect David Moore CPAA
Esenwein & Johnson. Buildings not only showcased the architecture
of the building but also showcased the latest in technologies and *Photochrom definition by Wikipedia.
manufacturing. The attractions were not only the buildings, but the
merchants, inventors, and manufacturers behind these innovations who
were competing in different categories for awards and the hope of David Moore is part of the “Ask the Experts” appraising team for the
Asheford Institute of Antiques where he is an Honors graduate and a
recognition and, of course, fame and an increase in business. I have not Certified Asheford Institute of Antiques Appraiser. Mr. Moore has been
found factual proof that The International Tailoring company was one buying, researching and selling the rare and unusual in antiques for
of the merchants attending the Pan American Exposition, but no doubt over 50 years. David is currently the owner of D.L. Moore, CAA, an
they were represented in some form, if for no other reason than to antiques appraisal business.

Pan-American Exhibition from The Latest and Best Views of the Pan-American Exposition, Buffalo, NY, Robert Allen Reid, 1901

The Journal of Antiques & Collectibles and Asheford Institute of Antiques have teamed up to provide our readers with professional appraisers to help you learn more
about and value your finds. Do you have questions about something you have acquired? We welcome your questions and photos. Send your information to
editorial@journalofantiques.com or mail to Journal of Antiques & Collectibles, PO Box 950, Sturbridge, MA 01566 attn: Appraisers Corner. To learn more about
becoming a “certified” antiques appraiser, visit www.asheford.com or contact the Admissions Office toll free at 877-444-4508.

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