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Holabird Western Americana
Sweetheart Express Auction
RENO, NV – This five-day
Sweetheart Express auction,
held online and at the Reno,
NV gallery February 11th-
15th, was a record-breaker
for the many consignors to
this Americana sale. It
enjoyed a nearly 90 percent
sell-through average per
auction day.
An 1862 Abraham
Lincoln silver Peace Medal in just about uncirculated condition sold for
$18,750, an original 1865 tintype of George Armstrong Custer from a
photograph taken by the iconic Civil War-era photographer Matthew Brady
rang up $5,750, and three scarce and historically significant ingots (two
silver, one gold) brought a combined $86,792.
This sale was bursting with nearly 4,000 lots in a wide array of collecting
categories. “We broke nearly every record anybody’s ever heard about for a
multiple consignor Americana sale,” said company president Fred Holabird.
“We enjoyed a nearly 90 percent sell-through average.”
The auction was titled The Sweetheart Express because it was loaded with
sweet deals right around Valentine’s Day and contained great gift ideas. The
sale was headlined by two major collections: the Gary Nelson collection of
railroadiana and the Stewart MacKenzie collection of Montana mining.
Both attracted great interest as bidders added to their collections.
Holabird Western Americana Collections is always on the hunt for new
and major collections to bring to market. The firm will have its entire sales
database online soon, at no cost – nearly 200,00 lots sold since 2014. To
consign a single piece or a collection, call Fred Holabird at 775-851-1859
or 844-492-2766; or, send an e-mail to fredholabird@gmail.com. To learn
more about Holabird, visit www.HolabirdAmericana.com.
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April 2021 5