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GUIDE TO BRIMFIELD JULY / SEPTEMBER 2021 19

Brimfield Antique Shows, Hertan’s Excitement

BRIMFIELD, MA – Rising like a phoenix from the in the last few years before the pandemic, the show will
ashes, Brimfield Antique Shows, Hertan’s is gearing up now be gated on opening day and there will be a $5
for one of the biggest and most exciting shows in the “First Pick Ticket” admission charge to get in. After
field’s history. By now everyone has heard the story opening day, the fence will come down. Tickets can be
about how the current owners purchased the show in purchased in advance on the company’s website
January of 2020 for a million dollars, just in time for (www.brimfieldlive.com) for a no-waiting, touch-free
the pandemic and the herculean effort by Klia entrance onto the field or at the gate.
Ververidis, CEO of Brimfield Antique Shows and her The show is being sponsored by Ruby Lane which
crew to move the show online in May of 2020 and the has partnered with Brimfield Antique Shows through-
very successful move to bring the show north to New out the pandemic to deliver the online show Brimfield
Hampshire to which over 9,000 shoppers and over 300 Live Online. There will be a large hospitality tent
vendors attended in the pouring rain and freezing cold. sponsored by Brimfield Antique Shows and Ruby Lane
But nothing compares to the excitement and buzz where people can sit down, have a cold beverage, cool
surrounding the July show!
The show will open on Wednesday, July 14 at noon off, and participate in the online show which will be
when the bell rings. The show, appropriately named streaming live from Hertan’s field all week. Shoppers
“Brimfield Rises,” will feature a full field that will look not attending the live show will be able to shop virtually
all week long in the first-ever in-person and online
more like the May show than a typically smaller July
show which generally has 30% less vendors than May. hybrid show, viewed on both www.brimfieldlive.com
and www.rubylane.com, and on the Brimfield Antique
Several new fresh faces will be joining the seasoned
veterans this July including Ryan Picirillo of Memory Shows Facebook page @brimfieldlive.
Some very special events are also planned during the
Hole Vintage who will be selling out of his converted
40-foot school bus traveling show booth. This will be week. Thursday evening at 5:30 p.m., the Original
Brimfield Auction by Brimfield/Crown Auctions. will
Ryan’s first appearance in Brimfield.
In an effort to stop early selling, which was rampant take place. The auction features approximately 250+
lots which will be sold at a fast-paced rate with no
reserves and no buyer’s premium.
Friday night, Brimfield Antique Shows, Hertan’s,
will host a Studio Vintage 4 Disco Dance Party with
disco tunes and tasty treats. This event is open to every-
one and is a free event. Doors open at 6 p.m. in the
Brimfield Antique Shows/Ruby Lane hospitality tent.
Disco attire is encouraged and prizes will be given to
the best outfits and best disco dancers.
Finally, on Saturday July 17, Brimfield Antique
Shows and Ruby Lane will host the headlining event,
An Appraisal Afternoon with Leigh Keno. Tickets are
$25 and are on sale now on the company’s website. A
portion of the ticket sale proceeds will be donated to
the local non-profit The Hitchcock Free Academy in
Brimfield, MA, an organization that enriches the lives
of area residents of all ages by providing educational,
recreational and cultural programming for residents
from the towns of Brimfield, Holland, Wales,
Sturbridge, and the surrounding communities. Anyone
who wants to have an item considered for appraisal by
Leigh may submit photos to brimfieldlive@gail.com.
More information about the show schedule,
the online show, events, and tickets can be found
on the Brimfield Antique Shows website at
www.brimfieldlive.com on their Facebook page
www.facebook.com/brimfieldlive, by email to
brimfieldlive@gmail.com or by calling 781-324-4400.