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November 2022                                                                    ALSO IN THIS ISSUE

            TABLE OF CONTENTS
                                                                                        What’s Selling on eBay  . . . . . . . . . . .8
            Brand Building                                                              by Philip Hawkins and Mike McLeod


                                                                                        Gavels ’n’ Paddles . . . . . . . . . . . . . . .10
                                                                                        Results of Recent Auctions from Near and Far
            David Ogilvy                                                                by Ken Hall

            The Brand Creator                                                           Kovel’s
            by Maxine Carter-Lome, publisher  . . . . . . . . . . . . . . . .18         by Terry Kovel & Kim Kovel  . . . . . . . . . . . . . . .38
                                                                                        Pop Culture Collecting   . . . . . . . .39
            You’ve Got Moxie                                                            New York Comic Con Returns in Full Force

            America’s Longest-Lasting Soft Drink                                        by J.C. Vaughn
            by Judy Gonyeau, managing editor  . . . . . . . . . . . . . . . .20
                                                                                        The Civil War Collector  . . . . . . . .40
                                                                                        by John Sexton
            The Name of the Game
                                                                                        Collecting Old and Rare Books .41
            Frisbee or Frisbie, It’s an American                                        First Editions, First Printings, and First Issues
            Cultural Icon                                                               by Jim Dawson
            by Douglas R. Kelly  . . . . . . . . . . . . . . . . . . . . . . . . . . .23

                                                                                        Appraisers Corner . . . . . . . . . . . . . . .42
            Stuckey’s                                                                   by David Moore

            A Sweet Roadside Oasis
            by Maxine Carter-Lome, publisher  . . . . . . . . . . . . . . . .26
                                                                                        DEPARTMENTS
            The Bill Dagg Advertising                                                   Publisher’s Corner  . . . . . . . . . . .4

                                                                                        by Maxine Carter-Lome
            Collection
            An Interview with Maxine Carter-Lome  . . . . . . . . . . . .29             World Marketplace News . . . . 13

                                                                                        by Judy Gonyeau, managing editor
            Great Collections

            Warren Dotz’s Collection of
            Advertising Characters . . . . . . . . . . . . . . . . . . .31              RESOURCES

                                                                                        Antiques Shop Finder  . . . . . . . . . . . . . . .43
            Antiques Peek                                                               Continuous Shows & Markets . . . . . . . . .48

            M&M’s: Melts in Your Mouth,                                                 Antique Shows & Auctions  . . . . . . . . . . .50
            Not in Your Hands                                                           Collector Clubs  . . . . . . . . . . . . . . . . . . . .53
            by Jessica Kosinski . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34  Advertising Directory  . . . . . . . . . . . . . . . 53








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