Page 4 - May 2020

Publisher’s Corner

A Letter to our Friends and Advertisers

Publisher
ear Reader – As a small business, we need to Maxine Carter-Lome
With so much change and uncertainty these be flexible and adaptable to survive maxine@journalofantiques.com
Dpast few weeks, we are happy to finally be able trying times like this where history Business Manager
to publish an issue for you even if it is not in our usual does not always provide us with a Jeffrey Lome
print format. If you are a regular reader of Journal of roadmap. As the publisher, I am Maxine Carter-Lome jeffrey@journalofantiques.com
Antiques & Collectibles then you know we are a seeing that resilience every day in the emails I am Managing Editor
publishing company committed to print, which may receiving from our advertisers. Many of our shop Judy Gonyeau
be an antique way of delivering information in today’s owners are finding new and creative ways to promote editorial@journalofantiques.com
Digital Age but is still a desired and preferred way for and do business online, and keep their customers Contributing Writer
many of us to experience “reads” of interest. connected with the things they love. Virtual shows Erica P. Lome, Ph.D.
It is the Journal’s distribution — our ability to be online of participating dealer displays are replacing live
found and picked up for free at hundreds of event events that will not be held this year. Live auction Sales Representatives
Pat Rainka
hospitality tables and store check-out counters across events are being held online but with no one in the journalofantiques@gmail.com
the country — that has helped promote and perpetuate room, still breaking records! Dealers unable to attend
the antiques marketplace since 2000 by introducing their favorite shows are building their own, online Judy Gonyeau
self-identified dealers, collectors, and enthusiasts to shops. In all aspects of the antiques market, business is editorial@journalofantiques.com
new shows, shops, and auctions through the ads and shifting to survive, and I put us in that same category. Art Director
articles in our magazine. More important than the delivery vehicle is the Lynn Cotterman
Some who pick us up at an event then call for a content and our ability to publish it and make it ads@journalofantiques.com
subscription if they cannot find us regularly available at available to you, our readers. For now, this will have to Production
a local antique store or market. Our 85% subscription be in digital form, with a commitment and promise to Jill Montague
renewal rate in the last three years suggests that, despite return to print as soon as the economics allow. We are,
offering a high-quality digital version of this magazine, however, excited to get back to researching and writing Administrative Assistant
readers prefer the experience that we deliver in print. about the things that interest us, and sharing these Susan French
They tell us they enjoy the feel of our oversized format, topics with you. In this issue, it’s all about “Signature info@journalofantiques.com
like to save articles, collect us, display us on their coffee Collectibles.” 508-347-1960
table for our covers, and use us for reference. During this time of transition and change, we are
We are heartbroken that we cannot deliver a print committed to working with our advertisers and Toll free:
issue this month, and realistically not perhaps until our antiques community to share updated marketplace 888-698-0734
September issue due to the economics of our business: news. In between our digital issues of the Journal, we Fax: 508-347-0911
the Journal is advertising-funded to make it available are now publishing our free Post-Press Update E-
free of charge wherever antiquers, collectors, and Newsletter, weekly, with information about upcoming Mailing:
show-goers shop and gather: antique shops and malls, shows and auctions, shop openings, and other items of P. O. Box 950
flea markets, vintage bazaars, collector clubs, auction interest to keep you informed, engaged, and inspired Sturbridge, MA 01566
houses, and shows and events across the country. In until such time as we can gather again and connect E-mail:
many cases, our advertisers are also our point-of-pick- with the old friends and objects we love. Sign Up to info@journalofantiques.com
up distributors. Sadly, these shops and markets are Receive Post-Press Update Here. UPS and FedEx
now closed, and many shows across the country are Shipping Address:
cancelled into June. While we all pray for a recovery 46 Hall Road
that sees us back to work and a return to normalcy by Sturbridge, MA 01566
the summer, the truth is we will all experience that in
different ways and at different times depending on Journal of
where we live. Maxine Carter-Lome, Publisher Antiques and Collectibles
is published monthly,
12 times per year, by
We’re Here with You — Weathervane Enterprises, Inc.
46 Hall Road
Sturbridge MA 01566.
No Matter Where You Look Online! Periodicals postage paid at
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@journal_of_antiques 20th Sturbridge, MA 01566
Photos from antique shows/auctions and current news Anniversary The Journal of Antiques and Collectibles

reserves the right to reject any advertising that
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