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years or so, I’ve seen the Kellogg’s cards
skyrocket in value, especially graded
examples … that’s because you know
what you’re getting when it’s been
graded and encapsulated,” offers Berg.
“The Roberto Clemente card in the
1971 Kellogg’s set, in PSA 10, is really a
prized piece. There’s only about 25 of
them [in PSA 10] known to exist, so
that’s one of the most desirable items
there is in the category.”
Greco sees them as low-hanging fruit
for collectors. “The Kellogg’s cereal cards
are probably one of the easier items to go
after because they’re more recent than
some other issues, they were produced in
the 1970s. A lot of them were available Left: Card #136 in the legendary 1915 Cracker Jack set, Rabbit Maranville.
The backs of the 1973 Slurpee from Kellogg’s in sets … you’d send in
cups included the ballplayer’s some number of Kellogg’s box tops and Right: The 1993 Rabbit Maranville reprint card by Cracker Jack
name, stats, and team logo. makes for a good comparison with the 1915 original.
a couple of dollars and you got the
complete set. Those are easier to find today than other oddball items
like the Milk Duds boxes or the Hires Root Beer cards. There are two DEEPER DIVE
exceptions: the 1971 and 1975 cards, which weren’t available as sets … To learn more about sports giveaway
you could only get them inside the boxes.” items, check out these resources. The website
Along with what we’ve explored here, there are many more sports postwarcards.com features a wealth of articles
giveaway items out there than can be covered in one article. Think of a and posts on numerous food issues, inserts,
type of food or beverage and it’s as likely as not that somebody used and other oddball items. Click “Oddball
Walter Payton or Sandy Koufax to help sell it at some point. Archive” on the home page.
And Sports Collectors Digest’s Standard
Douglas R. Kelly is the editor of Marine Technology magazine. His Catalog of Vintage Baseball Cards is an
byline has appeared in Antiques Roadshow Insider, Back Issue, excellent book that includes information and
RetroFan, Diecast Collector, and Buildings magazines. He is a regular lists on a lot of giveaways and premiums.
contributor to the Journal of Antiques and Collectibles by penning the The Standard Catalog of Vintage Baseball Cards offers a great deal of information
column “Toys from the Attic.” on baseball giveaways, and includes related items such as coins and bottle caps.

Tom Brady to Open Sports

Shop in Vegas?

ESSENTIALLY SPORTS - Tom Brady has made news by stopping the
construction of his Florida mansion. Initially, construction was going
smoothly, but he has recently decided to put it on hold. Interestingly,
reports are suggesting that Brady is now considering opening a sports
shop in Las Vegas instead.
Brady recently posted a story on his Instagram from the
Fontainebleau Hotel, FL, where he tagged his friend and the hotel
owner, Jeff Soffer, but did not reveal the purpose of his visit. However,
according to some sources, Brady is considering a location for his own
sports memorabilia shop approximately 2,570 miles away from the
Fontainebleau Hotels in Miami Beach, FL. The potential location
being considered is at the Fontainebleau in Las Vegas, NV.
According to a “The Collectibles Guru” tweet in July, “Tom Brady
will be opening his very own sports memorabilia shop at the
Fontainebleau Resort & Casino in December 2023.” This was based on
an earlier tweet by the “Vital Vegas” blog that covers Las Vegas news
and rumors: “Part owner of the Las Vegas Raiders, Tom Brady, will
have a sports memorabilia shop at Fontainebleau.”
Neither Brady nor the Fontainebleau Resorts & Casino have
confirmed this news. Therefore, it remains unclear whether Brady is
really planning to launch his own sports memorabilia shop or not.
Tom Brady’s visit to the Fontainebleau Hotel in Florida also raised
some eyebrows because of its proximity to his ex-wife’s Miami
mansion. Brady and Gisele Bündchen, who were married for 13 years,
bought a $17 million plot of land near the hotel in late 2020. They
planned to build a home for their children there, using an LLC
managed by executives from Fontainebleau Development. This company
is owned by Jeff Soffer. After Brady and Bündchen split up, their
construction project was put on hold, leaving their fans wondering
what would happen next.

22 Journal of Antiques and Collectibles