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ANTIQUES PEEK                                                                                     by Jessica Kosinski
              ANTIQUES PEEK




                                                              Staying Power

                 phemera is often thought of as paper                       most known for invent-   nothing at all like it had been previously. The
                 collectibles. Technically, it is a term                    ing items designed to    three men later retired and have since passed
            Eused for any materials that were made                          make farm work easier,   away. The last, Flanagan, died in 2005.
            for short-term use but are somehow still                        including   windmills    However, the magazine saw a great rise in
            popular to collect now. Often, those materials                  and water wheels.        popularity under their reign, and it was
            were made out of paper. As such, many were                                               eventually taken over, albeit briefly, in 1984
            fragile, and many were also only produced in                    The Establishment of     by Piel’s son, Jonathan.
            small amounts. Thus, they can be hard to find                   Scientific American        In 1986, Jonathan sold the business again.
            today, especially in good condition. Examples                     Known today as         This time, a German company called
            of ephemera include posters, playbills, and                     Scientific  American     Holtzbrinck Publishing Group took it over.
            magazine issues. Today, let’s take a peek at                    (SciAm or SA for short),   For the first time,  Scientific American was
            one major U.S. source of those magazine        SA April 7 1906  Porter originally named   not American-owned, but it was and is
            issues, the magazine Scientific American.                       it   The     Scientific   still published steadily. In fact, today it is
                                                        American. Use of “The” in the title was later   published online, as well as in-print. It
            The Oldest Magazine in the United States    dropped. It started out in New York City as a   remains popular with readers throughout the
               Harper’s,  The Atlantic, and  Vogue are all   weekly publication about science-related    country and is dedicated to covering a wide
            American magazines that got early starts.   topics consisting of only four pages. The early   variety of topics, including health, general
            They debuted in 1850, 1857, and 1892,       issues focused primarily on issues relating to   science, the environment, and technology.
            respectively. However, Scientific American has   the U.S. Patent Office. Although, many
            them all beat. Its first issue was released on   specific inventions were also highlighted in   Scientific American and its Connection
            August 28, 1845. It has been continuously   the first couple of decades. One was a device   to the Woolworth Building
            published ever since.                       created by a very famous figure, Abraham       Today, the main editorial office of
                                                        Lincoln. The device, featured in 1860, was an   Scientific American is still located in New York
                                                        item used to buoy ships. Of course, that    City, at 1 New York Plaza. However, the
                                                        was just before his presidency, which began    magazine has previously been based in other
                                                        in 1861.                                     locations. One of those was the famous
                                                           It’s important to note Porter wasn’t in   Woolworth Building. The Woolworth
                                                        charge of the magazine when the Lincoln      Building was constructed in 1913, and the
                                                        invention was featured. Nor was he when      magazine moved in two years later.
                                                        most other inventions were featured. That’s    The Woolworth
                                                        because he sold the publication within 10    Building, at the time
                                                        months of founding it. The new owners were   of its construction,
                                                        Orson Desaix Munn and Moses Yale Beach.      was the tallest sky-
                                                        The former was a friend of Porter’s, and the   scraper in the world.
                                                        latter is known for also establishing the    It was also one of
                                                        Associated Press.                            the first to be built
                     SA First Issue August 28 1845
                                                                                                     in New York City.
                                                        The Post-War Scientific American             The 60-story build-
            Rufus Porter                                   By 1948, the new ownership had also       ing   still  stands
               Rufus Porter (May 1, 1792 – August 13,   impacted the feel of the magazine. It became
            1884) was the founder of Scientific American.   more instructional in nature, almost like   today. It is located
                                                                                                     in Manhattan near
            Porter was born in Boxford, Massachusetts   Popular Science. However, it also saw a major   Barclay Street and
            into a large and affluent New England family.   decline in popularity, which may not have   Park Place.        Woolworth Building
            He became an artist in the early 1800s. He   been due entirely to the new format.
            was also a famous muralist who traveled and   World War II had changed everything in    Collecting Scientific American
                                    painted through-    the country, and                               Scientific American celebrated its 175th
                                    out New England,    the readership of                            anniversary in 2020, so it should come as no
                                    as well as to other   certain magazines                          surprise that there’s no shortage of issues to
                                    states mostly on     was no exception.                           collect. The online archive provided by
                                    or near the East    As a result, the                             Scientific American allows you to read many
                                    Coast, such as      magazine     was                             issues from May 1948 onward at your leisure.
                                    Virginia. Porter    bought out.                                  However, if you prefer collecting paper
                                    had a vested inter-    The new own-                              copies, you’re in for a hunt. The best place to
                                    est in scientific   ers were Donald                              look for them is online on websites like
                                    advancement and     H. Miller Jr.,                               eBay because you can search through a vast
                                    was, in fact, also an   Dennis Flanagan,                         assortment of listings quickly and easily.
                                    inventor. That’s    and Gerald Piel.                             Although, you may also get lucky and find
                                    what led him to     Although under                               copies in physical locations like antiques shops
                                    establish  Scientific   the same name,                           and flea markets.
            SA Civil War Sept 10 1864  American. He was                       Scientific American
                                                        the magazine was          Sept 1941

              Jessica Kosinski has been a freelance researcher and writer since 2001. She developed a passion for 1980s pre-1980s TV and films as a kid, and she has never grown out of it. Recently, she turned that
              passion into a retro TV and film blog. Follow along with her at https://medium.com/@jkos_writing, as she dives deep into the characters, actors, quirks, and trivia that brought us some of the greatest
              films and shows in TV history and also discusses some of the more obscure films and shows most of us may have forgotten.


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