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Not Just What, Where                                                                   This case underscores the tangible rewards of
                                                                                                meticulously navigating factors such as prove-
               An additional crucial aspect to consider is                                      nance, authenticity, and the choice of auction
            the venue for both purchasing  and selling your                                     house. Plus, it also shows the importance of
            memorabilia. This choice not only impacts                                           observing various markets, in this case the sports
            the provenance and authenticity but also influences                                 memorabilia market, and gaining insights into
            the perceptions of potential buyers. For instance,                                  how to enhance the value of an item.In essence, the
            when an item is sold through a reputable                                            strategic alignment of these elements can yield
            auction house, it often garners a presumption                                       substantial dividends, underscoring the impor-
            of impeccable provenance and authenticity among                                     tance of informed decision-making in the realm
            buyers who trust the institution. While this                                        of memorabilia acquisition and sale.
            perception may act as a form of third-party authen-
            tication, it’s essential to recognize that it’s ultimately                          Should You Buy Second-Best?
            a matter of buyer perception rather than a formal
            authentication process.                                                                In instances where provenance and authenticity
               Furthermore, it’s imperative to exercise                                         fall short of expectations, exercising restraint is
            discernment when selecting an auction house, as                                     prudent. Settling for subpar items out of impa-
            not all establishments are equal in reputation and                                  tience or scarcity can compromise long-term
            efficacy. A recent example highlights the significant                               investment strategies. Maintaining a discerning
            financial implications of this decision: a Lewis                                    standard ensures that resources are allocated to
            Hamilton Formula 1 race suit, initially purchased                                   quality acquisitions, positioning investors and
            at an auction house that specifically deals in Formula 1 memorabilia for   collectors alike for future opportunities.
            $84,000 in September 2023. The buyer later had the suit authenticated   Ultimately, success in the realm of rare music memorabilia hinges
            by a leading photo-matching sports authenticator. Subsequently, the   on a meticulous approach to research, acquisition, and discernment.
            suit was consigned to a prestigious auction house hosting an elite sports   By adhering to these principles, enthusiasts can navigate the market
            auction, ultimately fetching an impressive $241,000 – a staggering   with confidence, poised to uncover extraordinary treasures while
            $158,000 profit within a mere three months.                       safeguarding their investments.

                           Laurence Carpenter is one of the leading music memorabilia collectors and dealers in the world. He also curates pieces for the Grammy Museum,
                           has been featured on British television and radio programs, and specializes in representing musicians, collectors, and their estates in the sale of their
                           archives to research institutions and museums. Carpenter lives in Ireland where he is the Founder and Managing Director of Rock Solid
                           Investments. He has been a passionate collector, dealer, and investor of culturally important mussic memorabilia for over 30 years. If you’re
                           considering buying or selling an item but are uncertain about the next steps, please don’t hesitate to reach out by email at laurence@popicons.com
                           or at his website: RockSolidInvestments.ie


            Music Legends Take Center Stage at LA Music

            Memorabilia Sale

                                                                                         The auction house has also partnered with world-renowned
            LOS ANGELES – Los Angeles-based auction house Julien’s
            Auctions will be holding its Icons of Music auction scheduled for         music brand Gibson to offer a selection of 22 guitars
            February 27th in Los Angeles with some of the biggest names in the       signed by some of the most exciting music icons, with all
            music business including from The Beatles, Bob Dylan,                       proceeds going to charity.
            Michael Jackson and an impressive range of items from                            Other auction highlights include Madonna’s iconic
            powerhouse female performers like Dolly Parton, Madonna,                       burgundy silk robe from her 1984 Material Girl music
            and Taylor Swift.                                                                video, a Hexagon Locket from the collection of the late
               One of the star items by value and sheer dazzle is Lot                         Amy Winehouse, and  Lady Gaga’s RVDK blue coat
            34, cataloged as an early stage and album cover ensemble                           dress from her 2016 performance with Elton John.
            worn by Dolly Parton. The custom-made piece was first                                  Julien's Auctions is a privately held auction
            worn by the music legend in 1974 while performing at                                house based in Beverly Hills, California founded in
            WBAP’s Country Gold in Arlington, Texas, and on                                     2003 by Darren Julien and co-owned with
            the cover of her 1978 album  In the Beginning                                       Martin Nolan. They specialize in auctions of
            (Monument, 1978).                                                                    film memorabilia, music memorabilia, sports
               Lot 85 is a Spalding baseball signed by all four of                               memorabilia, Fashion and street and contemporary
            The Beatles: George Harrison, John Lennon, Paul                                      art. To view items up for sale, click here:
            McCartney, and Ringo Starr. The backstory behind the                         https://www.juliensauctions.com.
            signatures on the ball is fascinating; Mike Murphy, the former
            clubhouse assistant manager at Candlestick (the former home                 Parton wore the custom-made ensemble in 1974 while
            of the Giants) in San Francisco, California, got the fab four               performing at WBAP's “Country Gold” in Arlington,
            to sign the baseball having performed their final concert in                  Texas and on the cover of her 1978 album In the
            the US on August 29, 1966. Murphy then gifted the                                   Beginning (Monument, 1978).
            baseball to his sister Anna, who later sold it to collector
            Terry Flores. More than 50 years later, with professional
            restoration to Starr’s signature for preservation, the ball
            has been stored and protected from light and maintains
            its current condition ($50,000-$70,000).
               For Swifties, one of several lots associated with the
                                                                                               A 1991 Gibson Les Paul Studio Lite guitar, in translucent
            artist is Lot 46: a 1991 Gibson Les Paul Studio Lite                             cerulean blue finish with weight relieved Mahogany and chromyte
            guitar, in translucent cerulean blue finish, used as a prop                      body, maple top, original uncovered Gibson Humbucker pickups
            during Taylor Swift's 2014 Glamour Magazine cover photo                          and original hard case; used as a prop during Taylor Swift's 2014
            shoot ($8,000-$12,000).                                                                    Glamour Magazine cover photo shoot.
            36               Journal of Antiques and Collectibles
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