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Brimfield Live Expands Options for Dealers and Buyers for

July, Including a Partnership with Ruby Lane

BRIMFIELD, MA – With the second of three possible Brimfield through a special link and can contact me directly to get it. The types
Antiques Shows being canceled, the newly developed Brimfield Live of items to list need to be antiques, vintage, artisan, or upcycled. No
(on Facebook, @BrimfieldLive) is coming back bigger and better for new imports, and offer as much fresh merchandise as possible.” notes
July. Klia Ververidis, who, along with her husband Arthur Crisafulli are Ververidis. Items will be searchable and Ruby Lane handles the taxes.
the new owners of Hertan’s show field starting in this year of Covid-19, Dealers must have a PayPal account.
is hard at work pulling together the online version for the July show. Live Feed: Dealers are encouraged to show their wares and talk about
“For me, Brimfield is not just about the buying and selling, but about their businesses via a Live Feed on the Brimfield Live FB page. “This is a
the community coming together. This size show does not happen every great chance for everyone to have a stronger ‘Brimfield experience’ by
day. For the buyers and sellers, it’s about the experience,” said Ververidis. interacting with their customers online. The 30-minute spots are filling up
The May Brimfield Live (www.facebook.com/brimfieldlive/) virtual fast. Live feeds are free with virtual booths but for those not participating
show featured live openings at showfields, live tours of seller’s shops, in the virtual booths they are $50 per 30 minutes space available.”
live auctions, and many dealers sent in recordings of what they had for Photos, Videos, Slide Shows: A dealer can send in as many as 10
sale with information on how to get in touch that were shared on the submissions of a 1-5 minute recording showing their goods and contact
page. “The response to the May online show was amazing. Over information. “If you cannot send your videos because the files are too
156,600 individual users looked at the page and of those, about 90,500 large, we will send you a link to a drop box,” said Ververidis.
clicked through on something,” notes Ververidis. “I learned a lot from
that experience and got a ton of useful feedback.” What’s New for July - Buyers
Shop your favorite dealers at Ruby Lane: Using the special page at

What’s New for July - Dealers RubyLane.com, buyers can search, peruse, and discover items just as
A Virtual Booth at Ruby Lane: By partnering with Ruby Lane, you would while walking around Brimfield.
Brimfield Live is able to offer dealers a “virtual booth” at Along with the option to shop on Ruby Lane, buyers can go Live
RubyLane.com where they can list up to 500 individual items for sale. with dealers and showfield owners on Facebook Live, and attend live
Dealers do not have to belong to Ruby Lane to participate. The cost is auctions presented by Crown Auction, also owned by Ververidis and
just $54 with a 6.7% commission on sales. There are a couple of bonus her husband. “We started running auctions at Brimfield and wanted to
features not normally offered by the site that will please many sellers: continue having them be a part of the online show,” said Ververidis.
the ability to sell goods in a Lot (several items as a group), and they do “It’s a fun way to round out the show.”
not have to be a dealer on Ruby Lane to join the show. This option is
open to any antique and vintage dealer who wants to More Information
participate in the show. The virtual booths will be “open” during the Sellers looking to participate in the Brimfield Live show are
dates of the July Show on the Brimfield Live page at RubyLane.com. encouraged to contact Klia Ververidis as soon as possible directly by
“To open a virtual booth, dealers will need to access Ruby Lane email at kliaismad@gmail.com or call her at 781-420-3375.

July 14 - 19, 2020

Dealers! Buyers!

Open a Virtual Visit the special
Booth hosted by Brimfield Live
Ruby Lane page at
RubyLane.com
Share a Live
Feed from Your Watch the
location Live Feed on
Facebook
Send in Your @BrimfieldLive
Pictures, Videos,
Slide Shows Attend an
Auction on
Facebook Live
Interested in joining the show?

Contact Klia Ververidis via email at kliaismad@gmail.com, via phone at 781-420-3375, or via Instant Message
from her Facebook page @BrimfieldLive.

July 2020 9