Talk of the Trade Archive: Antique Marketing & Sales Strategies

by Sloane Middleton Mann Don’t just post pretty photos of your inventory on Instagram. Social media is not a sales channel. It’s a marketing channel. And the difference matters more ...

by Sloane Middleton Mann There are a million pros and cons to every online platform you list on as a vintage seller. Decision fatigue is real, and we can run ...

by Sloane Middleton Mann Running a vintage shop means juggling dozens of tasks at once. You’re sourcing, cleaning, styling, researching, listing, packing, shipping—and that’s before you even think about marketing ...

by Sloane Middleton Mann For many vintage lovers, shopping with your business isn’t just about what you sell. It’s about them seeing you as a trusted source. You might have ...

by Sloane Middleton Mann Instagram has become the go-to platform for vintage shops. But here’s the hard truth: most sellers are using it wrong. Instagram was never built for direct ...

by Sloane Middleton Mann Planning ahead is key to a successful marketing plan, so let’s talk about what’s working—and what isn’t—when it comes to marketing your vintage shop in the ...

by Sloane Middleton Mann It’s the most wonderful time of the year—especially if you’re selling unique, one-of-a-kind, and easily giftable items. The holidays have the potential to break your sales ...

by Sloane Middleton Mann Let’s be honest: posting product photos on Instagram isn’t a marketing strategy. It’s a hope and a prayer. If you’ve been using social media as a ...

by Sloane Middleton Mann Vintage items shine in person. Within styled booths or stores, the tactile browsing and face-to-face connections make an impulse purchase hard to resist. But what happens ...

By Sloane Middleton Mann. Sloane is the founder of Business of Vintage, the world’s only marketing agency specializing in vintage and antique shops.  Follow @business.of.vintage on Instagram for vintage marketing tips ...

As the Journal of Antiques & Collectibles celebrates its 25th year in publication, we find ourselves at a moment of meaningful reflection and exciting renewal – a milestone that honors ...

We are a civilization inspired by discovery, whether that leads us to look upwards to the heavens, underground for what time and nature has buried, or to the bottom of ...

Working and living in the town where Old Sturbridge Village is located, Sturbridge, MA, we at the Journal are quite familiar with historical, especially military reenactments. Every August, OSV holds ...

As we enter a new year, it’s fun to look back a century to see how far we’ve come while we look forward and imagine what will be in the ...

Holidays not only celebrate our culture and religion but bring generations of family and friends to the table. For these occasions, we take out our special china, prepare traditional meals, ...

One of the most beloved aspects of antiquing, collecting, and thrifting is what we collectors call “the hunt”; knowing that your next great find is still out there just waiting ...

Everyone knows throwing a party takes time, money, and planning, even more so when the party is for the nation’s 250th Anniversary of the signing of the Declaration of Independence ...

According to the Museum of Youth Culture, Mod is defined as “a youth subculture whose origins can be traced back to the late 1950s and a group of young Londoners ...

"In my own view, the important achievement of Apollo was a demonstration that humanity is not forever chained to this planet, and our visions go rather further than that, and ...

On Friday, May 17th, Brimfield Auction Acres in Brimfield, MA, took its place on The National Register of Historic Places as the birthplace and originator of the World Famous “Brimfield ...

Transportation is a subject that seems to be always in the news these days and usually for the wrong reasons: train derailments, bridge collapses, overturned tractor trailers, cruise ships running ...

Live long enough and you’ll outlive many of the companies, products, and brands you grew up with. They may no longer be in business but like many of the companies ...

Glass, an inorganic compound found in many forms in the natural world, has been man-made into practical and decorative objects since the Late Bronze Age. Over the millennia, the process, ...

While tin might be considered the antique of metals, remnants of its dominant presence in the world since its extraction and earliest use during the Bronze Age are evident today ...

If history has taught us anything it’s that it takes a woman to get the job done! That has certainly been the case in the collector world as we discover ...