Talk of the Trade
Holiday Marketing Checklist: Your Schedule for the Season of Sales
by Sloane Middleton Mann It’s the most wonderful time of the year—especially if you’re selling unique, one-of-a-kind, and easily giftable items. The holidays have the potential to break your sales ...
Social Media is Not Your Product Catalog
by Sloane Middleton Mann Let’s be honest: posting product photos on Instagram isn’t a marketing strategy. It’s a hope and a prayer. If you’ve been using social media as a ...
How to Turn Foot Traffic into Web Traffic
by Sloane Middleton Mann Vintage items shine in person. Within styled booths or stores, the tactile browsing and face-to-face connections make an impulse purchase hard to resist. But what happens ...
How to Build a Vintage Brand: 4 Questions to Drive Growth
By Sloane Middleton Mann. Sloane is the founder of Business of Vintage, the world’s only marketing agency specializing in vintage and antique shops. Follow @business.of.vintage on Instagram for vintage marketing tips ...
A New Chapter Begins: Welcoming the Boschettos to the Journal Family
As the Journal of Antiques & Collectibles celebrates its 25th year in publication, we find ourselves at a moment of meaningful reflection and exciting renewal – a milestone that honors ...
Hidden History
We are a civilization inspired by discovery, whether that leads us to look upwards to the heavens, underground for what time and nature has buried, or to the bottom of ...
Reenacting History: Education or Entertainment?
Working and living in the town where Old Sturbridge Village is located, Sturbridge, MA, we at the Journal are quite familiar with historical, especially military reenactments. Every August, OSV holds ...
Ushering in a new year
As we enter a new year, it’s fun to look back a century to see how far we’ve come while we look forward and imagine what will be in the ...
Happy Holiday Traditions
Holidays not only celebrate our culture and religion but bring generations of family and friends to the table. For these occasions, we take out our special china, prepare traditional meals, ...
Online Antiquing
One of the most beloved aspects of antiquing, collecting, and thrifting is what we collectors call “the hunt”; knowing that your next great find is still out there just waiting ...
Celebrating America’s Semiquincentennial
Everyone knows throwing a party takes time, money, and planning, even more so when the party is for the nation’s 250th Anniversary of the signing of the Declaration of Independence ...
Space Age Collectibles
"In my own view, the important achievement of Apollo was a demonstration that humanity is not forever chained to this planet, and our visions go rather further than that, and ...
Signs of history are everywhere
On Friday, May 17th, Brimfield Auction Acres in Brimfield, MA, took its place on The National Register of Historic Places as the birthplace and originator of the World Famous “Brimfield ...
Transportation Modes and Makers in American History
Transportation is a subject that seems to be always in the news these days and usually for the wrong reasons: train derailments, bridge collapses, overturned tractor trailers, cruise ships running ...
Gone But Not Forgotten
Live long enough and you’ll outlive many of the companies, products, and brands you grew up with. They may no longer be in business but like many of the companies ...
Glass: Back in style
Glass, an inorganic compound found in many forms in the natural world, has been man-made into practical and decorative objects since the Late Bronze Age. Over the millennia, the process, ...
Saving Mount Vernon
If history has taught us anything it’s that it takes a woman to get the job done! That has certainly been the case in the collector world as we discover ...
Collecting Ephemera – Past & Present
Nineteenth-century paperboard trade cards and their 20th-century trading cards counterparts have long been used as a popular way for companies to advertise their brand and sell products. They are fun ...
What to look forward to in 2024
Each New Year is marked by change and defined by trends. As we wrap up our editorial year for 2023, we can’t help but look forward, which next year is ...
The American Cowboy rides again
Long before Kevin Costner's John Dutton, Rip, and the ranch hands on the Yellowstone Ranch, there was the Marlboro Man, the quintessential archetype, even today, of the American cowboy and ...
The time is right for luxury pre-owned timepieces
As any collector can tell you, luxury watches are much more than a means of telling time. They’re works of high craftsmanship, symbols of taste and status, and, for many, investments that ...
Fun & Games
Every year since 1998, The Strong National Museum of Play in Rochester, NY inducts beloved toys from our past into its Toy Hall of Fame. Like other Hall of Fame ...
Sports Fans Collect
You can always spot a sports fan in the crowd - whether at the stadium or on the street – because they’ll be the one sporting head-to-toe branded attire that ...
