by Judy Weaver-Gonyeau, managing editor Courage. Pluck. Perseverance. … Moxie. A little bit sweet, a little bit bitter. What some would call an “acquired taste.” Who knew this aptly named “Nerve Food” would become more popular than Coca-Cola? Where Did…
By Douglas R. Kelly There are few product names in the games and sporting goods industries that can match “Frisbee” for sheer recognition power. We don’t say, “Hey let’s play Monopoly” when we mean backgammon, and we don’t ask…
by Maxine Carter-Lome, publisher “You’ve got to be honest with the public. And you’ve got to work. Of course, good luck won’t hurt.” – W. “Sylvester” Stuckey, Sr. With a vision, strong work ethic, sweet offerings, and an…
by Jessica Kosinski There are many fun things you can collect, but branded items are often among the most interesting. Some brands are fun to collect simply because of the influence they have had on popular culture and their…
While branding is and always has been an essential part of building any successful business, standing out from the crowd is harder than ever with all the new outlets and avenues available to reach customers, prospects, and fans of the…
by Maxine Carter-Lome Some product brands are such a part of our zeitgeist that their logo alone is enough for immediate recognition. Think Blue Ribbon and what beer comes to mind? Pabst, of course, the blue ribbon of beer, “Selected…
