Page 6 - Journal of Antiques and Collectibles December 2019
P. 6
Publisher’s Corner


Traditions and Discoveries journalofantiques.com


A December issue and head into a new year, I celebrate my labeled Americana, vintage, shabby chic, maxine@journalofantiques.com
Publisher
items more appropriately and aesthetically-
s we close out our 2019 editorial calendar with this
Maxine Carter-Lome
fifth anniversary as the owner and publisher of the
primitive, mid-century modern, industrial
Journal of Antiques and Collectibles and the magazine enters its chic, country farmhouse – many that have
Jeffrey Lome
20th anniversary year. been repurposed and upcycled. This broader Maxine Carter-Lome Business Manager
If you’ve been a long-time dealer, collector, or enthusiast, selection under the antiques umbrella, and jeffrey@journalofantiques.com
you know the antique collectibles market has changed
the use of new “buzz words,” is being adopted by show Managing Editor
considerably over the last two decades since this magazine started. promoters, as well, in their marketing efforts as descriptors for Judy Gonyeau
As a community, we’ve moved from Main Street to Cyber the types and range of items now represented at their shows. editorial@journalofantiques.com
Lane, print to digital, antiques to vintage, and brown furniture The result is interest from a new market of buyers who might Contributing Writer
to comic character collectibles. The impetus behind collecting not necessarily self-identify as “antiquers” or “collectors,” but Erica P. Lome
has also changed, from a desire to preserve history and curate through exposure may discover their inner collector gene while
nostalgically reconnecting with items from their childhood.
intentional collections of best examples to collections that Sales Representatives
Pat Rainka
In
reclaim our youth with memory-driven objects, to viewing our role as a market publication for dealers, collectors, and journalofantiques@gmail.com
collectibles as a commodity and investment. This shift in the life-long learners interested in the stories behind antique
antiques marketplace, from who collects, to what we collect, collectibles and collections, we are on the front lines of these Art Director
where, and why, has had a ripple effect that has forever changed evolutionary shifts with our advertisers – antique shops, show Lynn Cotterman
the collecting landscape. promoters, collector clubs, museums, and auction houses. Like ads@journalofantiques.com
There is no doubt that the Internet has been one of the these businesses are looking to adapt and change to take Graphic Design/Production
us,
advantage of all the new and different ways to now find,
biggest disrupters in the traditional antiques marketplace. Jill Montague
Online auction sites, search platforms, and company websites communicate, and connect with their customers and new Administrative Assistant
now offer buyers and sellers—collectors, shop owners, auction prospects, wherever they may be. We have done that by Susan French
introducing a digital version last year and by introducing a free,
houses, and enthusiasts—access to a global market of highly info@journalofantiques.com
targeted prospects; however, all this technology has come at a monthly e-newsletter, but, as our readers tell us, nothing beats
cost to many people in this industry that we have come to know print when you sit down for a good read. Just like nothing 508-347-1960
over the years. beats the thrill of the hunt from the inside of a store or at show Toll free:
Long-time antique shop owners wax nostalgic for the days or auction.
when going antiquing was an active rather than passive verb; We hope the information we provide each month inspires 888-698-0734
when their shop was the destination, not a distribution center you to more actively engage in the marketplace and search for Fax: 508-347-0911
for their online business. People came through their door –
your passion for the items from our past. And what better time
browsed, talked, and hopefully walked away with a few new Mailing:
to hit the antique shops near and far than during the holidays,
P. O. Box 950
finds. Relationships were formed and local communities built when a step in the door will bring you back in time. In this issue, Sturbridge, MA 01566
based on shared interests. While many of us still find inspiration we have curated a Holiday Shopping Guide of over 72

in personally visiting shops and going to shows and auctions, antique shops around the country to inspire you to visit E-mail:
millions more now enjoy the convenience and search capabilities someplace new and shop antique stores and shows for all the info@journalofantiques.com
of an online marketplace with front door delivery. connoisseurs and collectors on your shopping list. UPS and FedEx
This marketplace shift may have taken buyers off the street, All of us at the Journal thank you for spending time with us Shipping Address:
but it has also exposed millions more who might never have each month, following us on Facebook and Instagram, and for 46 Hall Road
found themselves inside an “antique” store to all manner of Sturbridge, MA 01566
all your words of encouragement for the columns and articles we
publish. You can take a sneak peek at what we have planned for
antiques and collectibles that they are now more inspired to
purchase and collect, for whatever reason. These new enthusiasts you in 2020 on page 43. Happy Holidays, and if you are SUBSCRIPTION RATES:
are now finding their way to flea markets and shows as a fun way in the Central Mass area over New Year’s, please join us at 12 Monthly Issues: $28. US
to spend a day, breathing new life and energy into long-time The Antique Collectibles Show at The Host Hotel on New Single Issue Rate: $5.
shows and markets concerned about the future of their business. Year’s Day. info@journalofantiques.com

In the wake of the closing of so many single-owner antique The Journal of
shops along Main Street, we are also seeing a rise in newly Antiques and Collectibles
established or restyled multi-vendor shops, markets, antique is published monthly,
malls, and cooperatives cropping up across the country These 12 times per year, by
new businesses are marketing themselves as a destination, show- Maxine Carter-Lome, Publisher Weathervane Enterprises, Inc.
casing a range of authentic antiques in booths side-by-side with 46 Hall Road
Sturbridge MA 01566.
Periodicals postage paid at
Sturbridge MA.

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