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illustrated by famous artists (such as
Louis Wain, whose anthropomorphic
cats and kittens were realistically drawn
wearing human clothing). The
manufacturers had clearly
hoped that the packages
would become keepsakes
and drive brand loyalty after
the delicacies were eaten. Louis Wain also illustrated
many cat-themed postcards and books that are highly
sought-after today.
'Tis Black Cat Season
Lastly, there has been a long tradition of celebrating
Halloween with black cat imagery as a near-universal
symbol of the annual holiday. Paper Halloween
decorations, cards, postcards, and costumes are
plentiful, but some of the less common examples are
true gems of our collections.
“Black cats may be
the most popular cat
image and were likely
to lend their name to
entire product lines
and even companies.”
Sharing a Love of Cats
Both of us love cats, and of course,
collecting cats in advertising. We’ve both
worked with national humane rescue
foundations (Margaret professionally with
the Doris Day Animal Foundation and Alice
as founder and volunteer with Tree House
Animal Foundation). And companion cats
have an important place in our private lives.
We encourage you to adopt a cat (or two
or three) into your home and family if
you haven’t already.
Margaret Carpenter and Alice Muncaster
are active members of AAAA
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