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Disney: 100 Years of Wonder

By Maxine Carter-Lome, publisher

Walt Disney Animation Studios was founded on October 16, 1923, by brothers Walt Disney and Roy O. Disney. It is the oldest-running animation studio in the world.

he Walt Disney Company has a big new looks, as well. Also new is a shining
birthday to celebrate in 2023 and upgrade to Disney’s century-old logo, even if
Tthey will be throwing the biggest it is only for one year.
party ever for fans and friends to celebrate
100 years of telling stories Join in The
and creating magic.
Disney’s Centennial Celebration
Celebration, branded
Disney: 100 Years of Disney has a number
Wonder, will officially of special events planned
kick off during Dick throughout 2023 to
Clark’s New Year’s celebrate its big birthday,
Rockin’ Eve with Ryan using 21st century technology
Seacrest on ABC, but will to connect its fans to the
quickly spread and evolve into a Company’s roots.
global event involving all Disney Disney100 “platinum” Throughout 2023, Disney’s
Walt Disney (right) with brother Roy in front of their first Mickey ear hat
Hollywood Studio on Kingswell Avenue, just months after divisions. This highly-coordinated, music division will be touring
globally-integrated branding campaign is Europe with the Hollywood Sound
arriving in California in 1923. photo: d23.com
designed to “reflect the optimism and Orchestra, bringing to life Disney100: The
creativity of Disney as the company Concert with a series of seminal music
celebrates its first 100 years and looks moments from its history. The live multimedia
toward the next century,” according to experience will see legendary film scenes
former Disney CEO Bob Chapek. accompanied by live performances from star
And everyone is invited to join along in solo artists and the orchestra. The concerts
the fun and wonder. will feature songs from such films as Beauty
“Disney Bros. Studio” was founded in 1923, but it is possible
that this letterhead was actually introduced later, possibly in Leading the party parade will be Disney’s & the Beast, Mary Poppins, and Encanto,
1924. The simple lettering helps highlight the humble beginnings mascot Mickey Mouse who, we are told, will along with highlights from the worlds of
of one of Hollywood’s greatest success stories. photo: d23.com have a shimmering new “platinum” outfit Pixar, Star Wars, and Marvel.
designed for the festivities. Expect Minnie In 2023, Walt Disney Animation Studios
Originally known as the Disney Brothers Cartoon Studio, and many of their other pals to be sporting will also release Wish, an epic original animated
the company soon changed its name, at Roy’s suggestion, to the
Walt Disney Studio

Mickey and Minnie in their Platinum Anniversary outfits Mickey Mouse showing off the Disney100 logo at the D23 Expo

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