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cheaper ones were merely shells for those
                                                                  who already owned a gramophone or
                                                                  Victrola. The machines themselves were
                                                                  inexpensive enough that they became a
                                                                  ubiquitous part of American households by
                                                                  1920. The democratization of these record
                                                                  players paralleled the development of new
                                                                  kinds of music in the early twentieth century
                                                                  aimed at a socially diverse audience, such
                                                                  as Ragtime, Jazz, and the Great
                                                                  American Songbook. By 1925, dominant
                                                                  brands like Victor, Columbia, and Edison
                                                                  encountered over 200 competing manufac-
                                                                  turers of photographs in the U.S. In Europe,
                                                                  engineers tried making devices that would
                                                                  stand out on the market. One notable exam-
                                                                  ple  is the Mikiphone, an early portable
                                                                  phonograph manufactured in Switzer-land
                                                                  in 1924. At less than twelve centimeters (just
                                                                  under 5”), the round aluminum case
                                                                  contained a hand-crank and a resonator for
                                                                  sound projection. Though short-lived, it
                                                                  anticipated later innovations in portable
                      The Mikiphone, image from radiophonomania.com
                                                                  sound devices. Less than two hundred
                                                                  thousand of these devices were produced
                                                                  from 1924-27, and surviving Mikiphones
                                                                  command upwards of $1,000 on the
                                                                  secondhand market.
                                                                      The inclusion of radio technology in
                                                                  phonograph machines after WWI made
                                                                  them even more desirable, and able to run
                                                                  on electric power – ideal for the modern
                                                                  home. Innovations in electric microphones
                                                                  and amplifiers made records sound clearer
                                                                  than ever, and companies began modifying
                                                                  record players to accommodate these
                                                                  improvements in sound and longevity.             Bob Hope for Capri Record
                                                                  Stereo-phonic sound systems allowed for             Player advertisement
                                                                  two sets of sound waves to travel into
                                                                  multiple speakers.
                                                                     The design of record players remained consistent through the 1930s and 40s,
                                                                  until the introduction of the 12-inch LP (or “Long-Playing”) by Columbia Records
                                                                  in 1948. Replacing shellac with vinyl, the new microgroove records spun at 33 ⅓
                                                                  rpm (revolutions per minute) and could play 20 minutes of sound on each side; earlier
                                                                  versions could only play for five minutes at 78 rpm. Musicians could incorporate
                                                                  multiple songs on one record, ushering in the album boom of the later decades.
                                                                  Companies like RCA produced their own records, which were 45 rpm singles and
                                                                  seven inches in diameter, playing only 10-15 minutes per side. Nonetheless, the EP
                                                                  or “Extended Play” records were popular among artists like the Beatles.
                                                                     Record players continued to be modified with three or four speed playing
                                                                  capability and the ability to automatically drop a new record atop a finished one via
                                                                  a tall spindle. There was also the innovation of High-fidelity sound, or hi-fi, which
                                                                  distinguished quality record players through their faithful reproduction of sound.
                         Electrohome Apollo 711, c.1970.             In response to the wave of popular music dominating radio waves, companies
                              Courtesy, thevinylfactory.com       began introducing portable record players. Westinghouse Electrical Corporation began
                                                                                selling the Westinghouse Duo in the late 1940s, which played at 78,
                                                                                33, and 45 speeds. They also included detachable radios. Evidenced
                                                                                by their advertisements, the company hoped to court teenagers, a
                                                                                relatively new consumer demographic. Teenagers and young adults
                                                                                with money to spend were developing a popular culture distinct
                                                                                from their parents, and record players were the perfect
                                                                                accessory for a carefree (and even rebellious) youth lifestyle.
                                                                                   By the 1950s, brands like Motorola routinely manufactured
                                                                                portable players with “hi-fi” sound systems. Utilizing a durable
                                                                                fiberglass container, Motorola’s 1957 Calypso line came in fun colors
                                                                                and included up to four speeds of playability. Closed, the record
                                                                                player resembled a chic overnight suitcase, and when open, the hood
                                                                                acted as an acoustic shell to project sound even further.
                                                                                   Record players followed modern design trends, and quite a few
                                                                                are worth collecting for their unique appearance. Space and Atomic-

                                                                                Audio-technica Sound Burger AT727

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