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A Treasure Hunter
Worthpoint

who Knows the

Business

eBay Podcasts
Danna

Crawford

PowerSellingMom

anna Crawford is a self-made social-marketing expert “I became an Education Specialist
who went from having three jobs while raising her trained by eBay after going through
their Educational Program. After that, I
Dfamily to creating her own megawatt brand. In 1997,
decided to take it up a notch and
she stepped outside the box and decided to sell items on eBay to signed up for their Business
achieve her goal of moving to Florida for a better life. Starting out Consulting Program. At that time,
small, she wanted to build an inventory of things to sell, but scout- there were only 29 of us in the
ing out goods took more time that she could spare back then. She country,” said Crawford. “These
programs gave me a strong
decided to take items on consignment to sell and placed an ad in a
advantage because so many people
local paper. What happened next changed her life. were asking me about eBay
anyway. After completing them,
I got paid to tell everybody
about eBay!”
Weaving her way into the
fabric of online selling, Crawford
became a go-to mentor to many.
She always enjoyed networking
with other sellers and enjoyed help-
ing them build their brands, as well.
“I started doing in-person workshops
for eBay, and as my confidence con-
tinued to grow, I was paid to speak at
various conferences and events.”
Crawford was doing so well that she
was inducted into the eBay Hall of
Fame in 2008 – an award given to
those who contribute to the health of
the eBay community. This is just
one of her many accolades.

Sharing the Tools for
Being Successful
PowerSellingMom Builds Her Brand The wealth of information
Danna went on a mission to learn the tools of the trade and then Crawford amassed and then shared
some. Tools that included best practices for shipping, photographing with buyers and sellers kept expand-
items, doing research, how to write-up a description with all the infor- ing exponentially with every transac-
mation buyers were looking for, and learning to optimize her process tion she made. Her education contin-
for the best exposure on the site along with increased sales. Knowing ued and she graduated from the eBay
the ins and outs of using keywords, search engine optimization, email University as a Certified Education
marketing, social networking, and more were part of her porfolio of Specialist in 2007, followed by becom-
skills. With all this knowledge and the massive growth of her online ing a Certified Business Consultant in
sales, Danna moved to Florida in 1999 and kissed those other jobs 2009 – something right up her alley,
goodbye. She was on her way! being someone who believes in sharing

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