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knowledge. Her website (https://pow Crawford. “Appraisers develop their value
rsellingmom.com/) grew as her “home base” results based on these plus other indicators,
of information offered to anyone such as current trends, doing a deep dive
interested in becoming a successful online into an item’s history and provenance, and
entrepreneur. handling a piece to determine its condition.
Crawford also found time to delve into WorthPoint values are the results of past
her own hunting for goods to sell, and goods sales with descriptions as given by the seller
to collect. “The Cabin Fever Antique Show or auction house with all the ‘homework’
is where I bought my first Art Deco lamp. I shown with each sold item.” It is this
just fell in love with it. A man at another immense database that drives the success of
booth told me, ‘Sometimes you just have to the Treasure Hunts offered at antique
buy the thing you love,’ and that has stuck shows and events around the country all
with me ever since. Value can be measured year long.
by money, but it can also be measured by the amount of joy it brings.” Today, Crawford is the
Never one to sit still, Crawford started a “Flip-It or Skip-It” podcast Director of Customer Education,
that launched in early 2021 (available wherever podcasts are listed). In Affiliate Marketing, and the
these podcasts, Crawford works with Wayne Jordan and talks about Affinity partner program at
such topics as Corningware, fountain pens, and even trucker hats and WorthPoint.
puzzles. A longtime columnist, writer and author, Wayne Jordan is an
antiques and collectibles expert, retired antique furniture and piano On the Road Again …
restorer, musician, shop owner, auctioneer, and appraiser. Their
rapport is fun and easy-going and they are always open to new informa- and Again
tion and inquiries, making it a enjoyable and informative listen. Crawford is a fast-rising star

in the world of buying and sell- Danna at the
ing antiques and vintage. Ever Brimfield
the student, she continues to Antique Shows
absorb insight into the business
everywhere she goes.
This year she started out in Lincoln,
Nebraska at the Cabin Fever Antique Show. She will be in Houston,
TX to do a workshop and Treasure Hunt, and later in Dallas. She just
spoke in New York City at the Affiliate Summit East, keeps up with
online consulting and teaching, and shows no signs of slowing down!
At the May 2022 Brimfield Antique Show in Brimfield,
Massachusetts, she conducted Treasure Hunts with her team and
had a home base at Hertan’s show field, and still found time to make a
few purchases while networking with local media, buyers, sellers, and
those new to the world of collecting and antiquing. “We all got to see
how this amazing show operates up close. I made many new friends
The Cabin Fever Antique Show and saw some old friends I had met at Round Top in Texas. These
people do travel!”

Danna’s Newest Add-On: Joining Worthpoint How Does She Balance All This and Stay on Top?
In 2017, WorthPoint approached Danna Crawford to lead their Today, all you have to do is “Google” her name and up will pop a
Treasure Hunt events at antique shows across the country. This plethora of options on the many topics in which Crawford is fluent. Her
involved having Crawford work with buyers as they “hunt” for some- articles include everything from “Tips For Starting a Craft Business
thing that draws their attention, then teaching them how to use the Online,” to “Expanding Your eBay Selling Brand with List Perfectly,”
many tools WorthPoint.com offers online to learn more about the and “Selling Concert Apparel on eBay.” She coaches on everything from
item, its history, and a value based upon sales results from the over 350 writing essays to resumes, information marketers use online, and how to
partners sharing their information through WorthPoint.“Of course, I get your brand going on eBay. It all comes from a mix of experience along
jumped on it,” said Crawford, “because I get to travel and I get to do with her inside track with companies including Worthpoint and eBay.
what I love to do!” As Crawford told WorthPoint, “It’s important to take a step back
WorthPoint manages the world’s largest online resource for now and then and evaluate different strategies to adjust to new styles of
researching, valuing, and preserving antiques, art, and online selling; becoming better with each change that
collectibles. The company’s suite of offerings on rolls out. I embrace change. Change challenges me to
WorthPoint.com includes a price guide, a resource improve my business.”
gallery for identifying makers’ marks, autographs, pat- For Crawford, staying organized is key to
terns, symbols (M.A.P.S.), and a digital library with navigating her network of clients, partnerships, and
more than 9,000 books on collectible topics. “Joining promotional opportunities, but cautions that
WorthPoint means I get to share more information keeping up with the pace of her schedule is not just
on the market value of antiques and vintage goods physically taxing but mentally, as well. “I live by my
with both buyers and sellers. Because it is visually calendar. Planning each day depends on meetings or
driven, where someone can explore many examples events listed on the calendar. I’ve also learned to
and then hone in on the image that matches as an schedule time for myself and my family. Adding little
example of what they have, buyers have the latest Danna at the reminders helps keep the flow running smoothly.”
sold-for prices right in front of them. 2019 eBay Learn more about Danna Crawford here:
The Treasure Hunt experience is like a mini- Open in Website: https://powersellingmom.com Consignment
coaching session; people learn how to discern auction Las Vegas Course: tps://powersellingmom and teachable.com/
sales from shop or show sales and make informed Instagram: /dannacrawford
decisions. “These are not appraisals or what someone Facebook.com: /dannacrawford1
wants to sell something for, but sales results,” said Podcast: “Flip-It or Skip-It” available on all major
podcast platforms
22 Journal of Antiques and Collectibles