Page 27 - JOA-July-22
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Aerial photograph of the field in 1972


            and it was not unusual to see buyers pitch in and help so they could   To insure a smooth operation, Reid made himself available to dealers
            have first pick of the merchandise. By noon, what was a vacant lot was   and buyers from 6 a.m. on Friday until late Saturday night, when the
            rapidly becoining a panorama of colors and activity, as striped awnings   show closed. When he could steal a moment, he caught a catnap or ate
            were unfurled, tents set up, and the antiques unpacked and displayed.   a sandwich, but once the action was in high gear he had to cope with a
               Reid, with seemingly limitless energy, was on the move for the two   constant barrage of demands and responsibilities, and he would go for
            days of the show, alternating his time between duty at the PA system in   nearly forty-eight hours without real sleep or regular meals.
            the barn, supervising transactions in the cashier’s tent, and making   Sunday was clean-up day, and it was a full one for the thirty or more
            himself accessible to dealers out in the field.                   teenagers who tackled the awesome pile of paper plates, cups,
               At the barn, Reid greeted the perplexed, the weary, and the lost with   newspapers, bags, and other refuse left behind by over 10,000 people.
            calm assurance, fielding the same questions over and over again without   When the grounds were clean, the tension began to fade and on Sunday
            annoyance. He possessed that rare ability to convince people that for   evening the Reids could relax for the first time in more than a week.
            the few moments they talked together, nothing else mattered to him   It was a brief respite; Tuesday’s mail brought in the first load of
            except their conversation.                                        applications for the next show.
               At 10 a.m. on Saturdays, Reid finally turned the show over to his   Reid believed that the flea-market concept would continue in
            dealers. “I think our dealers are the best I’ve ever seen in any show.   popularity, since so many new collectors are continually becoming
            They’re the ones who put it over. Once they’re in here, it’s out of our   involved. And he had some definite advice to people considering starting
            control. It’s up to the dealers to sell our show, and they’ve done a terrific   a flea market.
            job. Their friendliness and enthusiasm are contagious; the feeling
            spreads through the whole show.”                                     “Most of them don’t start properly because they won’t put enough
                                                                              into advertising. They won’t spend any money. They want to start on a
               Typically, several exhibitors came to the barn last year concerned   shoestring. If they would mild go out and spend a couple of thousand
            over people who had not returned to their booth to pick up items they   dollars, they could put one over. If it starts sour, it’s awfully hard to
            had purchased. Others came asking Reid to page people who had     sweeten it up. There’s a lot of room for good shows. The dealers want
            received incorrect change or who had forgotten packages at the booth.    good shows and the public is excited about a good show, too. Especially
               One exhibitor wanted to find a man whom he had charged too high   now, with the price of gas what it is, if they call find twenty or thirty
            a price for an item. And, of course, during the show many dealers came   good dealers in one spot, they’ll go there rather than driving around to
            to the barn just to say hello to Reid. Some were old friends; others he   half -a-dozen shops in an afternoon. Antique shows or flea markets —
            met for the first time, but all were there for the same reason: to join the   call them what you will — are the thing.”
            Reids in making this one of the most colorful and electrifying outdoor
            events in the Northeast.                                             The most important factors in Gordon Reid’s success were personal
               Even rain could not dampen their good spirits. At the May 1974   contact and an interest in people. As he described it, ‘We’re wrapped
            show, the skies opened wide in a torrential downpour shortly after most   up in the auctions and in the antique flea markets. We couldn’t do
            dealers set up on Friday. Out came the  umbrellas and plastic sheets to   anything else if we wanted to, I don’t think. We’d rather be cleaning
            cover the tables, and business went on as usual. One dealer grinned,   out a house, making an appraisal, driving our truck, or putting up the
            while emptying water from his glassware, “I was 6’7” tall when I came   tent. When you enjoy your work, why, it’s not work.”
            here. Now look at me: 5’2”. if this rain keeps up I’ll be a midget!”   With the three 1975 shows sold out, the Reid family is making prepa-
            Saturday, though, in Gordie Reid tradition, proved to be bright and   rations for overflow crowds. Madelyn knows how busy she will be, but
            sunny, and the dealers’ spirits soared as the public began to move   she is determined that everything will be up to Gordon’s standards.
            through the displays.
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