Tag Archives: Advertising

Hearth to Hearth: Rastus & Friends

Hearth to Hearth: Rastus & Friends – The Journal of Antiques and Collectibles – April 2003 by Alice Ross In the course of American advertising, a number of food companies have created fictional people to represent them and to symbolize their product. Today their names ring a bell, although we are not always sure who they were and […]

Hearth to Hearth: Women in Food Advertising

Hearth to Hearth: Women in Food Advertising – The Journal of Antiques and Collectibles – October 2002 Nineteenth-century American women, adapting to the mushrooming cities of their century, undertook a new role and learned to become proficient in the arts and skills of consumerism. As they continued to be the practitioners of home cooking, they became the obvious […]

Hearth to Hearth: Poems in Food Advertising

Hearth to Hearth: Poems in Food Advertising – The Journal of Antiques and Collectibles – July 2002 The art of persuasion- advertising – was almost one of those phenomena that emerged full blown in the 1870s. Within a very short time enterprising manufacturers and merchants grasped the possibilities and strategies of advertising. Almost overnight they understood the need […]