Breweriana and Rob Wolfe: A Passion for Collecting

Among the many categories of collectibles I encounter, one that stands out for historical significance and nostalgic appeal is breweriana. This niche area of collecting encompasses items related to the beer and brewing industry. It includes everything from vintage beer cans and bottles to advertising signs, tap handles, coasters, trays, and beer-related clothing. Over time, I have uncovered some of the most unique pieces.

The golden age of breweriana is considered to be the late 19th and early 20th centuries when breweries across the United States flourished. During this time, companies used creative and colorful advertising to stand out in a competitive environment. Each item tells a story reflecting the cultural, economic, and social trends of its time. Breweriana is more than just a hobby – it’s a way to preserve a piece of American history.

My interest in breweriana is deeply rooted in my love for Iowa history. Growing up I was exposed to the world of antiques and collectibles at an early age. Some of my favorite memorabilia are from local places like Black-hawk Brewery, Independent Malting Company (left), and Potosi Brewery in Wisconsin.

I have had the opportunity to explore countless collections, many of which include rare and unique brewery items. Beer trays, coasters, tap handles, and bottle openers are items that are often overlooked. I have found several vintage tap handles, some of which were custom-made by specific breweries for bars.

Whether it’s pre-prohibition beer bottles, a neon sign from a defunct brewery, or a vintage beer tray, I approach each find with genuine excitement and respect for its history. Numerous items date back to the 1900s. Neon signs advertising beer brands are some of the most iconic pieces in breweriana because many of these companies were only open for a short time. Local breweries once thrived all across the country, many of which were central gathering places.

Nostalgia draws many collectors to these items as they remind them of their youth. Beer advertising signs, in particular, often invoke these memories with their bold colors, playful imagery, and catchy slogans. Breweriana offers a tangible connection to the past. Each item reflects the trends, values, and challenges of its time.

For example, pre-prohibition items are reminders of when the brewing industry was thriving only to be brought to a halt by the 18th Amendment. Alternatively, post-prohibition items celebrate the industry’s resurgence and the creativity of breweries that worked to rebuild their brands.

With so many different types of items to choose from, collectors can focus on specific categories, such as signs, bottles, and tap handles, or build a more eclectic collection. This diversity ensures there’s always something new to discover, making breweriana a lifelong passion for many. Whether you’re a veteran collector or new to the scene, the charm of breweriana is irresistible.

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Best known for his co-hosting role on The History Channel’s long-running hit, American Pickers, Rob Wolfe is also a seasoned antique dealer. From vintage signs to antique cars and motorcycles, and everything in between, Rob has an extensive knowledge of, and passion for, all things antique. He’s been collecting unique items and learning about their history since early childhood and today that passion can be seen at his showroom in Bettendorf, Iowa, where Rob hosted the annual Bettendorf Americana Car show and Antique Auction.