Gavels 'n' Paddles: Prototype Coke bottle, $110,700, Morphy’s

Gavels 'n' Paddles: Prototype Coke bottle, $110,700, Morphy’s

Results of Recent Auctions From Near and Far
by Ken Hall
A rare Coca-Cola prototype bottle sold for $110,700 at an auction held April 12-14 in Las Vegas by Morphy Auctions, based in Denver, Pa. The modified prototype bottle was created by the Root Glass Company in 1915 and submitted to Coca-Cola executives for consideration as the design for their standard Coke bottle. After remaining out of sight for more than a century, the bottle was discovered in the collection of a retired Coke employee who also worked for Root Glass. The price includes a 23 percent buyer’s premium.

Gavels ‘n’ Paddles: Prototype Coke bottle, $110,700, Morphy’s